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Lodes (2020 rebranding)

Contributed by VJ-Type on Dec 18th, 2020. Artwork published in
June 2020
.
    Lodes (2020 rebranding) 1
    Lodes. License: All Rights Reserved.

    The long-established decorative lighting company Studio Italia Design has announced its rebrand to Lodes, by Studio Italia Design:

    The rebrand signals an important new phase in the evolution of the Venetian company, which was founded in the heart of Italy’s glassmaking region by Angelo Tosetto in 1950. Today, as part of a strategic vision led by General Manager Massimiliano Tosetto, and as the company celebrates its 70th anniversary, the rebrand to Lodes heralds a new era of contemporary design celebrating the company’s manufacturing know-how and high-quality Made in Italy essence.

    The Lodes logo is set in Sud, available from VJ-Type. Most copy uses Practice (Optimo). The website uses LL Unica 77 from Lineto for navigational elements.

    Lodes (2020 rebranding) 2
    Lodes. License: All Rights Reserved.
    Lodes (2020 rebranding) 3
    Lodes. License: All Rights Reserved.
    Lodes (2020 rebranding) 4
    Lodes. License: All Rights Reserved.
    Lodes (2020 rebranding) 5
    Lodes. License: All Rights Reserved.
    Lodes (2020 rebranding) 6
    Lodes. License: All Rights Reserved.
    Lodes (2020 rebranding) 7
    Lodes. License: All Rights Reserved.
    Lodes (2020 rebranding) 8
    Lodes. License: All Rights Reserved.
    Lodes (2020 rebranding) 9
    Lodes. License: All Rights Reserved.
    Lodes (2020 rebranding) 10
    Source: www.instagram.com Lodes. License: All Rights Reserved.
    Lodes (2020 rebranding) 11
    Lodes. License: All Rights Reserved.
    Lodes (2020 rebranding) 12
    Lodes. License: All Rights Reserved.
    LL Unica77 was used already previously in the brand identity.
    Source: www.instagram.com Lodes. License: All Rights Reserved.

    LL Unica77 was used already previously in the brand identity.

    Typefaces

    • Sud
    • Practice
    • LL Unica77 (Lineto/Team’77)

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