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“Every Giving Tuesday” campaign by Uniclo

Contributed by Eduardo Navarro on Dec 16th, 2020. Artwork published in
December 2020
.
    “Every Giving Tuesday” campaign by Uniclo 1
    Source: https://www.theindustry.fashion Uniqlo. License: All Rights Reserved.

    Nervous by Bagas Ardiatma is the script font used by Uniqlo for their international “Every Giving Tuesday” campaign. The retailer announced a commitment to donate to local charities every Tuesday in December, as part of the global Giving Tuesday generosity movement.

    I stumbled upon this typeface in an email newsletter by the Japanese clothing brand. As it was not embedded as a font, I had to look it up by uploading a screenshot to the What Font Is website.

    The slogan “We stay warm together” uses another font with a handdrawn look: It’s Hackney by Ellen Luff, with slightly widened letterforms.

    “Every Giving Tuesday” campaign by Uniclo 2
    Source: https://www.uniqlo.com Uniqlo. License: All Rights Reserved.
    “Every Giving Tuesday” campaign by Uniclo 3
    Source: https://www.uniqlo.com Uniqlo. License: All Rights Reserved.
    “Every Giving Tuesday” campaign by Uniclo 4
    Source: https://www.uniqlo.com Uniqlo. License: All Rights Reserved.

    Typefaces

    • Nervous
    • Hackney

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