2 Comments on “Treatwell brand identity”
As far as I can tell from the fonts embedded on the website, the differences between the custom version named Treatwell Sans and the retail version of F37 Ginger lie mainly in untailed forms for lowercase l and t, as well as more conventional forms for the numeral 8 and the ampersand (&).
The all-lowercase logo with stencil-like letterforms is custom. If I’m not mistaken, it was designed by Gareth Hague. There aren’t many typefaces that come close. With the (upright) cursive e, I’m reminded of Resolut (digitally interpreted as Balega). Dala Moa has similar vibes, too.
In 2020, Wolff Olins reimagined Treatwell’s B2B brand.