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Arde

Contributed by Martin Escalante on Dec 19th, 2020. Artwork published in
October 2020
.
    Arde 1
    Source: https://martinesc.com License: All Rights Reserved.

    Arde, moments and memories. Scented soy candles that celebrate fire, handmade in a workshop in Lima, Peru. Through a selection of aromas and textures, it collects your day as experiences. Set an intention, light the fire.

    The visual approach for this project begins with understanding fire as an elemental celebration and a craft process. The packaging system explores the need to communicate of the brand. With a name as impressive as Arde (“Burn”), the use of BRRR for the typography is essential to stand out. Smaller text is set in Roboto Mono. The box represents this quality, with the support of a monospaced typeface as complement. On the other hand, the label showcases the layout system, as well as the typographic selection. Offset printing provides a texture to the design, generating small organic forms of ink.

    Arde 2
    Source: https://martinesc.com License: All Rights Reserved.
    Arde 3
    Source: https://martinesc.com License: All Rights Reserved.
    Arde 4
    Source: https://martinesc.com License: All Rights Reserved.
    Arde 5
    Source: https://martinesc.com License: All Rights Reserved.
    Arde 6
    Source: https://martinesc.com License: All Rights Reserved.
    Arde 7
    Source: https://martinesc.com License: All Rights Reserved.

    Typefaces

    • BRRR
    • Roboto Mono

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