Girl Outdoor logo and website
In late 2018, Other Office (Simon Sweeney and Shauna Buckley) designed the identity and website for Girl Outdoor Magazine:
Empowering women adventurers – Girl Outdoor Magazine is a collective of Irish wanderers, photographers, videographers and writers with one thing in common, a love of the great outdoors. We are adventurers, sharing our knowledge and passion with those who love an active-lifestyle.
The main typeface of the website is Founders Grotesk (Klim Type Foundry, 2010), combined with copy in Spectral, designed by Production Type and released the year before by Google. Both play a modest role, leaving it to the travel photos and a color palette in five variations to grab the visitor’s attention.
The logo is an unexpected but all the more celebratory application of Ceremony – a comprehensive typeface family for cartography and information design. Studio Joost Grootens developed, refined and expanded – and most importantly applied – their typeface collection in designs for books, maps and atlases for a long period before it was released as a retail typeface via Optimo in 2015.
The link of both Ceremony and Girl Outdoor with maps is obvious. But while SJG’s information design strictly links different frames and colors to specific meanings and functions, Other Office simply looked for a cheerful combination of frames from its extensive toolbox (77 styles!): the logo ended up using eleven different styles, for eleven letters.
