Since 2020, Large is in charge of the visual identity of La Gaîté Lyrique, a cultural institution in the heart of Paris devoted to digital and media culture. For the Paris Podcast Festival, La Gaîté Lyrique launched a series of podcasts entitled Il était des voix (“Once upon a voice”). The editorial direction is focused on making voices heard that are usually silenced in public space, such as those of disabled and mentally ill persons, or of persons with accents considered marginal to the French language.
The special identity created for this podcast series uses the latest release of Production Type, Enduro, designed by a member of Large, Emmanuel Besse. The identity exists solely in digital form and is aimed mostly at social networks. The straightforward design of Enduro and its use in the Condensed version give stability to the title of the podcast and succeed to evoke a space for the unheard through the thickness of its shapes. The association with pulsating colored circles reminds us of sound waves and gives life to the voices even when there’s no sound added to the visuals. Furthermore, this simple graphic design keeps an abstraction that’s welcome for representing a non-visual medium while being visually impactful and evocative.