Merge Capital is an innovative business bringing together local residential knowledge with big investment smarts, walking the line between high finance and the creative arts to build better places. From the redevelopment of lots once neglected to the masterplanning of shopping centres, residential areas and mixed-use developments, Merge has a knack for finding the right opportunities to spark outcomes that enhance the local community. Clear’s partnership with Merge evolved out of the success of Five Horizons Developments. Working with the Merge team Clear defined the brand, created a unique identity and led a community engagement process. The name Merge immediately inspires notions of collaboration, of growth and agility. The brand identity was designed to be dynamic and always on the move.
Melbourne-based Clear used Everett overall in the Merge Capital branding. The responsive capital M is derived from the typeface and is used throughout Merge Capital’s website.