WithPrint and Believe in® collaborate to explore the beauty of sustainable print.
Teamwork makes great work — and in a truly collaborative spirit, WithPrint teamed up with UK / Canadian-based design studio Believe in® to create their new super-sustainable 2021 desktop calendar. The result is a functional, beautiful piece that demonstrates the possibilities of environmentallyfriendly materials and print processes.
Working with partners chosen for their environmental commitment, the ethos is reflected throughout. Papers selected for the cards are all chosen from G.F Smith’s environmental range, showcasing 19 different stocks; foil embellishments use animal-free materials from FoilCo, with all waste foil being fully recycled; the wrap is a meadow flower seeded paper from Frogmore Paper, which can be planted once used; and finally the Alba base is produced by Smile Plastics from recycled yoghurt pots, made from approximately 20 pots for each base.
A considered, utilitarian design approach with a subtle industrial feel allows the materials to shine — a different stock is used for each month, with environmental credentials highlighted along with notable dates and seasonal information on the reverse.
CoType’s Ambit typeface complements the overall design language: providing a modernist, crafted touch with particularly distinctive tabular oldstyle numerals. Aset of six supporting ‘figure’ cards explore just some of the inhouse techniques that WithPrint provide and have built a reputation for (such as duplexing and embossing), and serve as inspiration for future design and print projects.