Soft Studio
Contributed by TYPE.WELTKERN® on Jan 26th, 2021. Artwork published in
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Lausanne by Nizar Kazan and Self Modern by Lucas Le Bihan in use by Nick Almquist for Soft Studio, a bay area landscape architecture firm. Deliverables include a portfolio site, print collateral, and a visual identity inspired by Letraset’s Instantex.
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For those who are curious about Instantex: This product line was introduced by Letraset to complement their Letratone (1966) range, see screentone. The Letratone library offered 236 different textures and shades in 1971 and was extended to more than 300 by 1981. While Letratone came as self-adhesive foil sheets for cutting and pasting, Instantex uses a rubdown technique, just like Letraset’s letterform and symbol sheets. A catalog from 1971 shows 20 different textures, By 1993, the Instantex range was extended to 30 texture styles, plus variants in ten colors.