Life By Spot website
The Halyard Text typeface family forms the backbone of Spot’s visual identity.
Life By Spot is a startup focused on offering accident and injury insurance policies. Their website makes exclusive use of Halyard Text. The grotesque sans by Darden Studio serves in five of its eight weights, for everything from headlines down to body copy. It also appears in forms and other user interface elements, both on the customer acquisition and support website and in the web app for insurance holders.
Halyard was conceived in three subfamilies, each of them optimized for a specific optical size range. As the name implies, Halyard Text is at home in text sizes. Spot’s use demonstrates that, when in the right hands, it can sing in display settings, too. Here, its more open shapes (compared to Halyard Display) yield a breezy, dynamic look. The notches where diagonals meet transcend their original purpose of keeping joins clear. In the bold headings, they become an eye-catching device that is a great visual match for the casual copywriting.
Getting the weight right: This detail from the homepage features Halyard Text Black (headline), Regular (intro text), Semibold (selling points and button text), and Medium (navigation).
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