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Den

Contributed by Philippe Dionne Bussières on Jan 29th, 2021. Artwork published in .
    Den 1
    Source: https://philippedb.com Photo: Brandon Schulman. License: All Rights Reserved.

    Identity work for Den, a brand born from a DIY spirit, offering architectural plans and ready-to-assemble cabin kits.

    The sturdy logo is built from Futura Extra Bold — a quintessentially architectural typeface. As Armin Vit from Brand New best put it, “it’s as if The Flintstones and Dwell magazine had a baby”. The typography pairs ITC Franklin Gothic with Kleukens-Egyptienne FSL.

    The main inspiration behind the design system is my dad’s home repair manual from the 1970s. Not strictly in terms of typeface choices, but the general spirit: pragmatic layouts with ample use of negative space and solid blocks, a rich color palette, and an overall sense of clarity.

    The Field Guide makes extensive use of the no-nonsense graphic system and comes full circle with the initial visual inspiration for the project.

    Illustrations by Florence Rivest. Find more images and information on Philippedb.com.

    Product packaging
    Source: https://philippedb.com License: All Rights Reserved.

    Product packaging

    Product packaging
    Source: https://philippedb.com License: All Rights Reserved.

    Product packaging

    Den 4
    Source: https://philippedb.com License: All Rights Reserved.
    Den 5
    Source: https://philippedb.com Illustration: Florence Rivest. License: All Rights Reserved.
    Den 6
    Source: https://philippedb.com License: All Rights Reserved.
    Reference: Manuel complet du bricolage, Reader’s Digest Selection, 1975
    Source: https://philippedb.com License: All Rights Reserved.

    Reference: Manuel complet du bricolage, Reader’s Digest Selection, 1975

    Reference: Manuel complet du bricolage, Reader’s Digest Selection, 1975
    Source: https://philippedb.com License: All Rights Reserved.

    Reference: Manuel complet du bricolage, Reader’s Digest Selection, 1975

    Field Guide
    Source: https://philippedb.com License: All Rights Reserved.

    Field Guide

    Field Guide, chapter opening
    Source: https://philippedb.com License: All Rights Reserved.

    Field Guide, chapter opening

    Field Guide, chapter opening
    Source: https://philippedb.com License: All Rights Reserved.

    Field Guide, chapter opening

    Field Guide, centerfold
    Source: https://philippedb.com License: All Rights Reserved.

    Field Guide, centerfold

    Big logo energy
    Source: https://philippedb.com License: All Rights Reserved.

    Big logo energy

    Typefaces

    • Futura Extra Bold
    • ITC Franklin Gothic
    • Kleukens-Egyptienne FSL

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