Chip NYC is a Queens-originated cookie shop known for large gooey cookies & creative flavours that led them to go viral. With their first Manhattan project on the horizon, we were tasked with rebranding them from their current homemade, aesthetic to a more exciting brand that reflected their young social-media driven audience and creative offerings. They now have 5 stores and counting located around New York City. They have just launched a delivery system of box fresh cookies that can be baked at home.
Their unique shaped gooey centered cookies were a direct influence on the logo mark design. With a vintage touch to represent a nostalgia for cookies shared by everyone from all generations.
Once that was decided, we expanded on a world of Chip City Cookies, animating the illustrations of clouds to rain chocolate chips and rainbow sprinkles.