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Chip New York

Contributed by Dave Rowland on Jan 23rd, 2021. Artwork published in .
Chip New York 1
Source: wearemycreative.com License: All Rights Reserved.

Three rounded fonts in use for Chip cookies: Rodger (Central Type), Duckie (Eclectotype), and Milk (Hubert Jocham Type).

From design studio My Creative:

Chip NYC is a Queens-originated cookie shop known for large gooey cookies & creative flavours that led them to go viral. ⁣With their first Manhattan project on the horizon, we were tasked with rebranding them from their current homemade, aesthetic to a more exciting brand that reflected their young social-media driven audience and creative offerings. ⁣They now have 5 stores and counting located around New York City. They have just launched a delivery system of box fresh cookies that can be baked at home.

⁣Their unique shaped gooey centered cookies were a direct influence on the logo mark design. With a vintage touch to represent a nostalgia for cookies shared by everyone from all generations. ⁣

Once that was decided, we expanded on a world of Chip City Cookies, animating the illustrations of clouds to rain chocolate chips and rainbow sprinkles. ⁣

Find more images and animations on the studio website.

Chip New York 2
Source: wearemycreative.com License: All Rights Reserved.
Chip New York 3
Source: wearemycreative.com License: All Rights Reserved.
Chip New York 4
Source: wearemycreative.com License: All Rights Reserved.
Chip New York 5
Source: wearemycreative.com License: All Rights Reserved.
Chip New York 6
Source: wearemycreative.com License: All Rights Reserved.
Chip New York 7
Source: wearemycreative.com License: All Rights Reserved.
Chip New York 8
License: All Rights Reserved.
Chip New York 9
Source: wearemycreative.com License: All Rights Reserved.

Typefaces

  • Duckie
  • Rodger
  • Milk

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