“Ich/Wir brauchen Schweiz.” [“I/We need Switzerland.”] campaign
Contributed by Stephen Coles on Jan 20th, 2021. Artwork published in
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1 Comment on ““Ich/Wir brauchen Schweiz.” [“I/We need Switzerland.”] campaign”
Over on Twitter, Francis Chouet (lines of packed tourists this week) and Nina Stössinger (numbers) rightfully point out that launching a mid-pandemic tourist campaign is not exactly clever, if not outright harmful:
— on second reading, this is a 2020 campaign. In hindsight, still not a smart idea, even if partly understandable from tourism entrepreneurs’ point of view.