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Diesel Brewery by Sid Lee

Contributed by Étienne Aubert Bonn on Jan 29th, 2021. Artwork published in
January 2021
.
    Diesel Brewery by Sid Lee 1
    Source: https://www.behance.net Sid Lee. License: All Rights Reserved.

    Creative agency Sid Lee used Double for a series of beer cans and related self-promotional items. The name of the fictive Diesel brewery – an anagram of Sid Lee – is a nod to the past of the agency. Each beer is named by using terms from the company’s own lingo. A familly of icons illustrate each name to make every flavour more unique. Finally, a short text with a poetic, humoristic or even cryptic touch goes along with the design to complete the whole. To this day, five different beers have seen the light of day.

    Diesel Brewery by Sid Lee 2
    Source: https://www.behance.net Sid Lee. License: All Rights Reserved.
    Diesel Brewery by Sid Lee 3
    Source: https://www.behance.net Sid Lee. License: All Rights Reserved.
    Diesel Brewery by Sid Lee 4
    Source: https://www.behance.net Sid Lee. License: All Rights Reserved.
    Diesel Brewery by Sid Lee 5
    Source: https://www.behance.net Sid Lee. License: All Rights Reserved.
    Diesel Brewery by Sid Lee 6
    Source: https://www.behance.net Sid Lee. License: All Rights Reserved.
    Diesel Brewery by Sid Lee 7
    Source: https://www.behance.net Sid Lee. License: All Rights Reserved.
    Diesel Brewery by Sid Lee 8
    Source: https://www.behance.net Sid Lee. License: All Rights Reserved.

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