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Tamkeen advertising campaign

Contributed by Eyad Al-Samman on Feb 3rd, 2021. Artwork published in
circa 2021
.
    Rotating sign board reading “Strong Infrastructure”.
    Photo: Eyad Al-Samman. License: All Rights Reserved.

    Rotating sign board reading “Strong Infrastructure”.

    Tamkeen (تمكين, “enable”) is a financial service provider for electronic payment systems in Yemen. The network was launched in 2019 by five partner companies; Ahmed Al-Ameri, Al-Marry, Al-Amiri Exchange, Al Morisi, and Alnasser.

    Shown in this post are a three-sided rotating sign board and three advertising banners, spotted in the streets of Sanaa. The primary font in use is Nasser. The word تم shown next to double checkmark translates to “done”. It’s shown in a typeface that’s similar to Bustan. However, the form of the dots don’t match Bustan’s. The names of the partner companies are set in a font named MCS Taybah S_U. The URL appears to use Myriad.

    Rotating sign board reading “Streamlined Innovative Solutions”.
    Photo: Eyad Al-Samman. License: All Rights Reserved.

    Rotating sign board reading “Streamlined Innovative Solutions”.

    Rotating sign board reading “Wide Spread”.
    Photo: Eyad Al-Samman. License: All Rights Reserved.

    Rotating sign board reading “Wide Spread”.

    Banner ad reading “Modern Advanced Systems”. The A$A symbol uses .
    Photo: Eyad Al-Samman. License: All Rights Reserved.

    Banner ad reading “Modern Advanced Systems”. The A$A symbol uses Algerian.

    Tamkeen advertising campaign 5
    Photo: Eyad Al-Samman. License: All Rights Reserved.
    Tamkeen advertising campaign 6
    Photo: Eyad Al-Samman. License: All Rights Reserved.

    Typefaces

    • Nasser
    • Bustan
    • MCS Taybah S_U
    • Myriad

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