When I designed the catalog, the look I was going for was one of old newspapers or broadsides. At first, I chose a transitional roman italic and a gothic sans, but decided to step out of my comfort zone. It was suggested that I used Texturina as an alternative, which I loved. Body text is set in Minion.
I tried to improve the hierarchy by using different weights and point sizes suited to each type family. For example, the heaviest weight of Halyard Display felt very eye-catching and news-papery to me.
I wanted the publication to be recognizable in any form it took: folded once, twice, while being read, or seen from a distance. Audre Lorde is the protagonist, my concern was that she be portrayed as such. With this design, people are able to frame it, use it as a poster, or paste it on the street after reading.
One of the reasons I love ephemera is because how we use it changes with time. This is meant to be one of those publications.