Bonny is a brand born out of the need for a natural, eco-friendly, and tasty dietary fiber supplement. They needed a brand identity that not only represented the brand’s commitment to taste and sustainability, but also elevated the fiber supplement experience to something that one cannot wait to try.
A Munich-based designer, Tomomi Maezawa, took inspiration for the design from authentic, craft beverage packaging that expresses craftsmanship and attention to detail in their visual identity. Bringing the health benefits and ingredients to the forefront of the packaging, she combined clean typography using Sofia and New Frank and minimalist illustrations to evoke the brand’s innovative and fun experience.
Collaborating closely with the founder, she created a whole design package, from the brand identity and its guidelines to the packaging design and social media design templates.