Hotel Frantz is a family-owned and newly renovated boutique hotel located between Stockholm’s Old Town and Södermalm districts. It’s based in a brick structure that was commissioned by master tailor Frantz Bock back in 1647, making it one of the city’s oldest buildings. The historic elements have been preserved, while the vision for maintaining the legacy of Frantz’s home takes its influences from the outside world and the local environment.
Stockholm-based 25AH was commissioned to design the identity and signage. They used a combination of Suisse Int’l Condensed (also used for the logotype) and Traulha, to give a contrasting rhythm to the branding. Both typefaces are used in various playful ways, and printed on several unexpected materials such as leather or the ceramic inside bathtubs.