An independent archive of typography.

“The Contest Is On!” ad by Aurora Plastics Corp.

Photo(s) by Bart Solenthaler. Imported from Flickr on Feb 18, 2021. Artwork published in .
“The Contest Is On!” ad by Aurora Plastics Corp.
Source: Uploaded to Flickr by Bart Solenthaler and tagged with “neueaurora” and “helvetica”. License: All Rights Reserved.

A near LTypI in this 1966 ad for Model Motoring sets by the Aurora Plastics Corporation … “1st Prize: A Brand New ’67 Ford Mustang!” is set in Neue Aurora VIII. The word “Aurora” itself doesn’t appear in Aurora, though. The blue line with “Ford-Aurora” features another condensed grot: It’s Impact – which had been released the year before – sandwiched by caps from Helvetica Condensed. The copy is in regular-wide Helvetica, with Trade Gothic or similar for the small print.

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