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Plum Guide

Contributed by Darden Studio on Mar 4th, 2021. Artwork published in
circa 2020
.
    Plum Guide 1
    Source: www.plumguide.com Plum Guide. License: All Rights Reserved.

    Halyard Display and Domaine Display form the typeface pair used for Plum Guide’s brand typography.

    Plum Guide is a vacation rental company trying to distinguish itself as high-end and curated, including only those homes that pass a quality test. The brand typography on the Plum Guide website as well as on social media channels uses Domaine Display Narrow (Klim Type Foundry) for headings. The high-contrast serif is supported by the sturdy sans Halyard Display (Darden Studio) which serves for all text. On plumguide.com, Halyard Display is also specified for menus, modals, tags, buttons, and other UI elements. The Plum Guide logo is based on Romana.

    Halyard Display for the main menu (expanded).
    Source: www.plumguide.com Plum Guide. License: All Rights Reserved.

    Halyard Display for the main menu (expanded).

    Language and currency modal in Halyard Display.
    Source: www.plumguide.com Plum Guide. License: All Rights Reserved.

    Language and currency modal in Halyard Display.

    Landing page for a single home, with Domaine Display Narrow Medium for the title and two weights of Halyard Display for all text and navigational items.
    Source: www.plumguide.com Plum Guide. License: All Rights Reserved.

    Landing page for a single home, with Domaine Display Narrow Medium for the title and two weights of Halyard Display for all text and navigational items.

    Social media slides with Domaine and all-caps Halyard in interplay.
    Source: www.facebook.com License: All Rights Reserved.

    Social media slides with Domaine and all-caps Halyard in interplay.

    Plum Guide 6
    Source: www.facebook.com License: All Rights Reserved.
    Center-aligned Halyard Display Regular for teaser headings.
    Source: www.plumguide.com Plum Guide. License: All Rights Reserved.

    Center-aligned Halyard Display Regular for teaser headings.

    Article beginning from the Plum Guide journal, featuring Halyard Display Book for text, with a drop cap from Domaine Display Narrow Medium.
    Source: www.plumguide.com Plum Guide. License: All Rights Reserved.

    Article beginning from the Plum Guide journal, featuring Halyard Display Book for text, with a drop cap from Domaine Display Narrow Medium.

    Halyard Display is set on a circle for the Nominated Home and Award Winner seals.
    Source: www.plumguide.com Plum Guide. License: All Rights Reserved.

    Halyard Display is set on a circle for the Nominated Home and Award Winner seals.

    Homepage with booking modal.
    Source: www.plumguide.com Plum Guide. License: All Rights Reserved.

    Homepage with booking modal.

    The Plum Guide logotype uses all-caps Romana, customized with an elongated G bar.
    Source: www.facebook.com License: All Rights Reserved.

    The Plum Guide logotype uses all-caps Romana, customized with an elongated G bar.

    Typefaces

    • Halyard Display
    • Domaine Display
    • Romana

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