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Crest toothpaste ads (1968–1971)

Photo(s) by Bart Solenthaler. Imported from Flickr on Apr 1, 2021. Artwork published in
circa 1969
.
    “A healthy glass of water made healthier.” (1968)
    Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “cloister”. License: All Rights Reserved.

    “A healthy glass of water made healthier.” (1968)

    Morris Fuller Benton’s Cloister Bold (ATF, 1915), set tight-not-touching, for a series of ads for Procter & Gamble’s Crest toothpaste. Benton’s elaboration of Nicolas Jenson’s roman is paired with another revival/reinterpretation by ATF’s chief type designer: The copy is set in their Garamond.

    “Save the teeth!” (1969)
    Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “cloister”. License: All Rights Reserved.

    “Save the teeth!” (1969)

    “A brsh full of Crest is a fuller brush.” (1969)
    Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “cloister”. License: All Rights Reserved.

    “A brsh full of Crest is a fuller brush.” (1969)

    “Teeth don’t die a natural death” (1971)


Teeth don’t die a natural death. You kill them.

Chances are, when you loose a tooth, it’s because you killed it with neglect. By not eating the right foods, or seeing he dentist often enough, or brushing properly. Such neglect can lead to cavities, and cavities can lead to tooth loss. In fact, the average person loses 6 to 9 teeth in a lifetime simply due to cavities. Crest with fluoride fights cavities. So besides seeing your dentist amd watching treats, make sure you brush with Crest. Because the more you fight cavities, the less your teeth have to fight for their lives.
    Source: www.flickr.com Uploaded to Flickr by Bart Solenthaler and tagged with “cloister”. License: All Rights Reserved.

    “Teeth don’t die a natural death” (1971)

    Teeth don’t die a natural death. You kill them.

    Chances are, when you loose a tooth, it’s because you killed it with neglect. By not eating the right foods, or seeing he dentist often enough, or brushing properly. Such neglect can lead to cavities, and cavities can lead to tooth loss. In fact, the average person loses 6 to 9 teeth in a lifetime simply due to cavities. Crest with fluoride fights cavities. So besides seeing your dentist amd watching treats, make sure you brush with Crest. Because the more you fight cavities, the less your teeth have to fight for their lives.

    Typefaces

    • Cloister
    • Garamond (ATF)

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