The exhibition This Way! was part of the Weltformat Graphic Design Festival in Luzern, Switzerland, 2019. The project examines the history and meaning of sign posts and direction indicators. Historical developments as well as today’s ways of application are explored.
The arrow as a symbol has been used in different ways for centuries and has various connotations. Legend has it that the first arrow was used to mark the way to a brothel. Today, the arrow follows us for example as a cursor on the screen.
The arrow is primarily a direction indicator, but is also used as a killing tool; and as part of Amor’s bow it’s a symbol of love. The exhibition This Way! explores the phenomenon of the arrow as a means of visual communication that permeates our everyday lives and analyses its complex symbolism. It takes visitors on a journey into the world of signposts – from the beginnings of visual communication to today’s applications. The aim is to show the historical background of arrows and to illuminate the fascinating symbol from different angles. Check out the corresponding catalogue, too, available at Threedotstype.
Di grotesk is used throughout in multiple weights.
Curation: Marian Misiak, Threedotstype (Wrocław)
Scenography: Sümeyye and Frederic Gmeiner (Berlin)
Support: Culture.pl (Poland)