ShopRite’s Fresh to Table concept stores are store-within-a-store solutions where customers can find fresh and balanced meal solutions in a variety of flexible grab-and-go formats or easy-to-prepare lunches.
Brand strategy agency Lippincott not only came up with the concept and brand positioning but also designed the visual identity going along with the stores. They used SangBleu OG Sans as the main typeface, signaling shop sections and addressing direct quotes to the customer. It is combined either with Interstate or Benton Sans depending on the situation. Script typeface Beyond Infinity, echoing the style of Shoprite’s logo, is sometimes used to add a bit of manual flavour to the composition.