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Ghost Dance by John Norman (Ballantine)

Photo(s) by Make It Old. Imported from Flickr on Oct 15, 2022. Artwork published in .
Ghost Dance by John Norman (Ballantine)
Source: Uploaded to Flickr by Make It Old and tagged with “benguiatindian”. License: CC BY-NC-SA.

Benguiat Indian* in a near-LTypI use on the cover of a Native American exploitation novel by John Frederick Lange Jr. (b. 1931), published under his pen name John Norman, best known as the author of the Gor series of science fantasy novels. Cover art by Thomas Beechum.

Benguiat Indian is Serendipity with bifurcated serifs. Buffalo is a rounded variant. See also Benguiat Zenedipity, a spinoff with flared bottom halves.

From the back cover:

Standing Rock, Dakota …
In the summer of the year preceding the Massacre of Wounded Knee [of 1890], there was much unrest among the recently defeated Sioux. For defeat did not sit easily on these warriors of the great plains the transition from fighting nomad to reservation farmer did not take place; and there were those who rode secretly with the call to the Ghost Dance and war.
ln that fateful summer there came to Standing Rock a white man, a doctor, fleeing from the threat of death – Edward Chance, who, willy-nilly, would become blood brother to the Sioux and play a powerful part in their last great uprising.
A broad, sweeping pioneer historical, rich with the color, the life, the terror of a time that will never be again.

Published by Ballantine Books in 1970, three years before the Wounded Knee Occupation took place.

*) Note that the term “Indian” is considered problematic, for being an exonym and also for being ambiguous. While many older Native Americans self-identify as “Indians” or “American Indians”, younger Native Americans often identify as “Indigenous” or “Aboriginal” today.


  • Benguiat Indian
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1 Comment on “Ghost Dance by John Norman (Ballantine)”

  1. In the same year, Benguiat Indian was used in a similar stereotypical way, for Volk’s “Western” clip book of line art, there in its wide style. For some reason, this width is listed under the name Benguiat Buffalo Ornamental Wide in PLINC’s One-Line book from 1971.

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