ADN Cerámico is an initiative that aims to reinforce the reputation and prestige of Mediterranean design through one of its great historical legacies: ceramics.
The project wants to position Valencian ceramics on the map as an international benchmark, and bring together all ceramists on the same platform. Map and locate crafts professionals who, with their work, contribute to increasing the value of design from ceramics throughout the Valencian Community. This is one of the main objectives of ‘ADN Cerámico. Designing the Mediterranean’, a project of World Design Capital Valencia 2022 directed by the ceramist Ana Illueca.
The design challenge in this project has been to bring together in an image the diversity of ceramic styles, the centuries of knowledge and the innovation of a material as ours as ceramics. The graphic system developed allows creating and covering a wide range of graphic needs within the digital universe of the project: posts, press releases, web, videos, etc. With the approach of a dynamic logo it is intended, on the one hand, to recognize the heritage of our traditions, and on the other, to reflect the diversity of styles and techniques that exist in Valencian ceramics.