Guéri Skin Science is a cosmetic products manufacturer in Charlottenlund, Denmark. Guéri offers precision skincare, scientifically developed to improve the results of cosmetic procedures. Branding by Jacob Lindblad.
The chosen typefaces in question are the powerful combination of Wulkan Display and Basier Circle, a charmingly austere pairing that matches the monochrome, semi-clinical aesthetic of the packaging. “Very early in the process, we decided that we wanted a logotype that stood out from the forest of no-logo logos you see in a lot of skincare right now,” Lindblad tells us, finding no finer a typeface to counter this than Wulkan Display. “Wulkan Display has an incredibly balanced and musical body,” he adds, “and it very quickly became the most interesting direction for us,” finding its complementary pairing in the neo-grotesque calmness of Basier Circle.