At Squarespace, we wanted to celebrate these people with a new annual series called “Browser History,” highlighting some inspiring customers who used our platform to make their dreams a reality. To capture their inspiring stories, we partnered up with artist and illustrator Ignasi Monreal, who reimagined these resilient business owners and creators as renaissance heroes, but with a modern twist.
The main part of the campaign is the online exhibition that functions as an immersive museum for the incredible portraits that Ignasi created. The site is part of a wider campaign that also includes animated films and social assets. For each portrait, we really wanted the customers and their businesses to be front and center, portrayed like the great renaissance heroes, the likes of Napoleon Returning from Elba.
Alongside the animated illustrations, conceived as paintings, the typeface duo Apoc (Blaze Type) and Clarkson (a custom typeface for Squarespace designed by François Rappo) is used for headings and text.