The Black School is an “experimental art school teaching radical black history”. Founded by Joseph Cuillier III and Shani Peters, this multifaceted school is building a community center, hosting festivals, running workshops, and more — all with the goal of creating agents of change. The founders are responsible for the org’s look, with help from Mitchell Reese Johnson and web designer Kacy George. Generously spaced ITC Honda serves as the brand’s wordmark and headline type, balanced with Poppins for body copy. These two work well together to create a feeling of strength while remaining approachable.
The Black School brand identity is inspired by the history of independent community run schools throughout Black history. The visual identity is anchored with the recurring motif of composition notebooks to playfully reference a common experience for American school children. The brand was designed to unify a broad range of activities and initiatives by The Black School.