Joseph Beuys: Greetings from the Eurasian at M HKA

Joseph Beuys: Greetings from the Eurasian was an exhibition at M HKA, Antwerp’s Museum of Contemporary Art. It sought to simultaneously consider Beuys’ activities in Antwerp during the 1960s and 1970s alongside considering his oeuvre’s relevance to a new generation. Beuys was active in Antwerp through his relationship with Wide White Space gallery, for whom he was a key reference. As a figure who worked in a way that was contrary to the logic and hegemony of Modernism, he was in a sense the embodiment of the anti-Modern. Using his Eurasienstab performance as a starting point, the exhibition considers how Beuys’ use of the term ‘Eurasia’ was looking away from the grand-narrative and hegemony of the West.

Christophe Clarijs, then in-house designer at the M HKA, put Maxeville to early use. The typeface is used with its regular and Constructed styles, and can be seen throughout the exhibition identity, from posters and banners to wall texts and the catalog. See more images on his portfolio website.