Zagen, boren, vijlen – ad for Vickers House
1 Comment on “Zagen, boren, vijlen – ad for Vickers House”
This typeface doesn’t necessarily have to be Wotan (unless it was stated somewhere in the imprint?). This design was available from numerous type foundries in the first half of the 20th century. It originates at Wagner & Schmidt, a company that was specialized in selling matrices to other foundries. They called it Neue Moderne Grotesk. Some foundries made slight adjustments or spaced the glyphs differently for casting their version.
Wotan was the name at Norddeutsche Schriftgießerei, Berlin. Most common version sof the same design are Aurora from Weber, Akzidenz-Grotesk/Normal-Grotesk from Haas, Cairoli from Nebiolo, Edel-Grotesk from Johannes Wagner or Salon-Grotesk from Stempel, to name just a few of more than 20 I know of. Some images on my Flickr.
It is not available in a really true digitization of all the very diverse styles, maybe for a reason. New interpretations are Dada Grotesk and Scout.