The Kūlia story starts with its name. Kūlia in Hawaiian means ‘to strive,’ and founder Jasmine Keeney is striving to create a new standard in organic skincare. Every ingredient in Kūlia’s Regenerative Face Serum and Revitalizing Eye Serum is certified organic or wild grown, and held to the industry’s highest standards. We are proud to have partnered with Jasmine every step of the way, to build this incredible brand from the ground up.
The most visible element of the Kūlia identity is the logotype, set in Tenez. The organic didone qualities of Tenez are a great match to the floral, tropical motif of the identity.
Transat Text, a stylish deco sans that falls in the spectrum of both Erbar-Grotesk and Brandon Grotesque, provides a touch of simplicity to the supported copy like description and content as well as for body copy on the website.
Speaking of which, GT Super Display enters the scene on the website as titling typeface. It makes for a more compact/editorial headline, while keeping the natural/fashion magazine look.