World Wide Web logotype
Cailliau comments on the naming and design in an article on Psychology Today:
[…] Tim [Berners-Lee] came up with “World-Wide Web”. I would have preferred something shorter, but to find a catching name is not easy. I agreed to use WWW for the new document that was to go to management and “find a better name later”. WWW stayed: it summarized well what it was.
Because I’m a synesthete I see characters in colors and I perceive a W as green. I liked that. So it remained WWW. And there was indeed a logo that we used a lot in the beginning. It was made from three Ws: white, light green and darker green.
- Branding/Identity (6245)
- Robert Cailliau (1)