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The Factory of Electric Dreams exhibition website

Contributed by Alain Papazian on Oct 22nd, 2021. Artwork published in
June 2021
.
    The Factory of Electric Dreams exhibition website 1
    Source: factoryofelectricdreams.nl License: All Rights Reserved.

    This hybrid exhibition by Mary Ponomareva reflects on the ethical implications of the rapidly developing robotic technologies as well as existential questions of what it means to be human. The exhibition has been developed within Tetem’s program line Driving Technology, in which Tetem investigates the influence of technology on our society and the interaction between man and machine. From Mary Ponomareva:

    In the exhibition in Tetem (physically or online) visitors will enter a factory facility that resembles a sci-fi computer game environment, and have a tour to explore 'doom proof’ possibilities. In a form of grotesque videos and interactive artworks, The Factory of Electric Dreams speculates on the future of human evolution, whose 'destiny’ is affected by 'crisis- accelerated technologies’ called Life Enhancer. Life Enhancer, in a form of a service, offers its users to go beyond the limited human potential. It flirts with the ideologies of enhanced productivity, unlimited profit in capitalist systems and appeals to trans-humanism that can offer all that to a human by merging with a robotic body to become a superior form of being!

    The website, thought like an exhibition, uses 2589-LDR – made in Fontstruct by Michał Nowak – for the main headlines, used in large sizes, sharpening the futuristic aesthetic of the art project. Subheads and information are set in Apoc by Matthieu Salvaggio.

    The Factory of Electric Dreams exhibition website 2
    Source: factoryofelectricdreams.nl License: All Rights Reserved.
    The Factory of Electric Dreams exhibition website 3
    Source: factoryofelectricdreams.nl License: All Rights Reserved.
    The Factory of Electric Dreams exhibition website 4
    Source: factoryofelectricdreams.nl License: All Rights Reserved.

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    • 2589-LDR
    • Apoc

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