Man on the Moon
Man on the Moon is a retrospective publication about an architects weekend at the Didima marble quarry of Marmyk Iliopoulos. The project was organized by Vassilios Bartzokas (Design Ambassador).
We approached the project with the degree of awe and respect that marble deserves: it is the only material that connects the mystique feeling of Greek antiquity with the reality of the new industrial revolution.
Our case study presents the event as shot by Spyros Hound Photography & Kirill Samarit in a simple, subtractive, minimal way, setting up a modern Doric rhythm. Even the typography is chosen to be modest, clean and time-resistant, regardless the use. Arial is used throughout. Within this framework we identified the dipole tile: the pixel – a piece of the past, a piece of the present. The title therefore is set in W95FA.
And who would be more suitable to match the pieces than the director? So, we imagined Fellini to direct the Star Wars at Epidaurus and we – almost – saw the Starfleet at the dawn of Myrtoan Sea. We simply performed a branding project – launching platform, where from the Greek marble will travel to the universal agora.
