Source: www.coleyporterbell.com License: All Rights Reserved.
F37 Ginger by F37 Foundry in use by Coley Porter Bell and True Story for the rebrand of Boots.
Boots, the pharmacist-beauty chain, is a familiar sight on the British High Street. Its branding hadn’t changed much since the 1960s and was starting to look a little tired, so a thorough refresh was in order.
Coley Porter Bell and True Story used a customised version of F37 Ginger as part of an extensive rebrand of the high-street chemist across thousands of stores, their website, apps, social platforms and campaigns.
Source: www.coleyporterbell.com License: All Rights Reserved.
Source: www.coleyporterbell.com License: All Rights Reserved.
Source: www.coleyporterbell.com License: All Rights Reserved.
Source: www.coleyporterbell.com License: All Rights Reserved.
Source: www.coleyporterbell.com License: All Rights Reserved.
Source: www.coleyporterbell.com License: All Rights Reserved.
Source: www.coleyporterbell.com License: All Rights Reserved.
Source: www.coleyporterbell.com License: All Rights Reserved.
