Barcelona x tu. Tu x Barcelona
From bcnxtu.cat
The campaign “Barcelona x tu. Tu x Barcelona” is launched to encourage Barcelonans to recover the city center after a particularly difficult year, especially in these neighborhoods. Through illustrations, messages, the latest augmented reality technology, and a ginkana-style game with which citizens will interact with the illustrations on the streets of the center, the campaign calls for a return to the city center and enjoy it. The campaign begins on June 12 and will last until the end of July, with large tarpaulins in Via Laietana, twenty turrets distributed in key points of the city center, and an intense presence on social networks, which combines the offline format and digital connectivity of the users themselves, the main protagonists.
