Prior to 1993, McDonald’s used a variety of typefaces for packaging and advertising purposes, but rarely was there any consistency in their use. During the 1970s and 1980s, commonly used fonts included:
Beginning in 1993 and continuing throughout the 1990s, McDonald’s selected Bodega Sans, and began using it uniformly, across the majority of their print ads, TV commercials, in-store marketing, and food packaging. Tekton, in many cases, was used in a secondary capacity.
The above image shows packaging for the 1995 McDonald’s Chicken McNuggets meal, set in Bodega Sans Black. A number of additional in-use examples of Bodega Sans by McDonald’s are shown below.