The creative agency Fredmansky recently rebranded Popaflo, an Austrian bike shop with two branches near Linz. The new visual identity builds on the typeface Sticks, raw imagery and strong contrasts to express the characteristics of Popaflo’s central figure, its owner Florin Robert Popa.
Fredmansky gives the following description for their design solution (translated from German):
When Popaflo does something, he does it one hundred percent. Or he doesn’t do it at all. A sharp-edged character that, properly read, is already a design manual. The typeface: angular, square, bold. Like him. The imagery: uncouth, rough, real. The language: short. The colours: a contrast. Just like him. And the salesroom? It has to be as if the passion of Popaflo were a space where you can go in and let yourself be carried away.
While Sticks by Nguyen Gobber is used as an expressive display font to shape the visual language of the new branding, Work Sansby Wei Huang is used as a secondary typeface for setting running text.