Culturæ identity
Culturæ – Planejamento e Assessoria is a multifaceted company that promises to bring a new model of “doing” culture to Brazil. Responsible for planning and advising cultural projects and events, Culturæ has its philosophy based on the rescue and continuity of the diversity of cultures and communities. Projects like “Without Memories, There is No History” focus on preserving memories and stories.
The mission was to give shape to the ideas that already existed for the brand. The defining keywords were: Diversity / Culture / Breakup / Rights. Fashion / Oneness / Plurality / Disruptive. Interculturalism / Multiculturalism / Modern. Culturæ recognized the importance of its visual identity for delivering with quality, and for reaching its partners with assertive communication, including credibility, security and conversion.
The visual concept is strong and diverse, as is the culture and the brand, as are the people, the issues, the perceptions and the goals.
While the logotype is custom, the brand typography brings together four typefaces: Millimetre and Le Murmure, both by Jérémy Landes for Velvetyne, Neutral Face, a freebie by Vadym Axieiev, and Alex Slobzheninov’s Grafier (Pangram Pangram, not shown).
