Plantó is a small family-owned farm, they value sustainability and use medieval methods for growing and harvesting their organic produce. I wanted to create a logo that reflected the brand’s soul and moved away from familiar codes used in the organic territory like faded colours, or green leaves.
I tried a few gothic fonts because I wanted something reminiscent of medieval Germanic or Dutch but wasn’t really convinced. But then I saw Amalta. It was unexpected, a font with a medieval vibe that felt sturdy and very down-to-earth (pun intended).
Amalta turned out to be the perfect font because of its versatility. It took a modern feel combined with Plantó’s vibrant color palette and graphic patterns, but is also timeless and traditional, it could have easily been used in a cool sign at a Dutch farm in the 12th century.