The Hyundai Seoul is a flagship store of the Hyundai Department Store company that opened in 2021. It includes a food center named Tasty Seoul. All signs use Sandoll CT Sans for the Korean text. The English texts appear to be set in all-caps Eklips.
Brand identity system design: Yeonjung Lee, Harim Lee (Works) Application graphic design: Eunha Park, Kyunghee Han (Hyundai Department Store) / Yeonjung Lee, Harim Lee (Works)
Photography: Low Press (Photography: Eunha Park, Styling: Kim Kyung-min, Jang Bo-hyun)