Poster in use on the French poster for Kes. An early success by English filmmaker Ken Loach, the drama is about fifteen-year old Billy Casper (David Bradley), a boy from a poor South Yorkshire community who spends his free time caring for and training his kestrel. Kes was first screened 14 November 1969 in London, and released in late March 1970 nationwide. This French poster is undated. Mecanorma added Poster to their range of typefaces shortly before, and showed it in an advert fom September 1969.
Designers Jouineau Bourduge (Guy Bourduge and Guy Jouineau) constructed a powerful yet fragile layout, combining photography with other elements. They put the title in giant caps at the top of the poster, just above the setting sun – the only colored element – which contains a description set in center-aligned Cooper Black*. This circle is pierced by Billy’s stretched arm, with his fist holding on to a cord attached to Kes. The credits at the bottom are set in Egizio or similar.