ReA! Art Fair draws inspiration from the original concept of the Biennale: a platform to celebrate emerging artists without a gallery or museum mediating the exchange between creators and their audience. Now in its second year, ReA! is pulling broadly from the current climate, attempting to showcase the “harmony” which can be created when cultural limitations are removed: an ergonomic society which is free of oppressive categorizations, one where a collection of narratives can emerge and exist together, without division. What separated the fair is the emphasis we place on artists and individual creators, not only their selected works.
The reason why the exhibition spans so many types of artworks, ranging from oil paintings to performing arts, is because we aim to change society’s point of view about the value of art. It isn’t just about collecting or decorating your home, but rather about creating a connection with the world as a political being where one begins to own, sustain and encourage ideas.
The catalogue has been designed with the intention of highlighting each of the artwork presented, by using different layouts, variable and fluid. The typography goes all around one single font, Ekstra, by Good Type Foundry. Ekstra is a contemporary neo-grotesque typeface, versatile, with personality, and able to adapt to different editorial layout. It has been used in a single weight, the Regular, playing with text boxes and sizes.