ABC AM America logo
AM America was a morning news program produced by ABC in an attempt to compete with the highly rated Today on NBC. Premiering on January 6, 1975, the show never found an audience against Today or the CBS combo of the CBS Morning News and Captain Kangaroo. Lasting just under ten months, its final installment aired on October 31.
A promo clip featured an animated version of the logo, with the interlinked letterforms from the neon-like typeface gradually building up from three starting points. The A is a custom barless version (like an upside-down V) that flows into the typeface’s alternate M. “ERICA” likewise is made of glyphs that allow for linked pairs. Once the two parts in blue and in red are complete and the former is scaled down to match the size of the latter, the wordmark is perfected by a red star inside the A. Yagi Link Double was also used for the studio graphics, including the date display.
- ABC (2)
- United States (7742)
3 Comments on “ABC AM America logo”
The ABC Photo Archives at Getty Images have several additional images showing the use of Yagi Link Double in the program. See for example: