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Hoff – Fun Away film

Contributed by Florian Hardwig on Sep 2nd, 2021. Artwork published in
August 2021
.
    Hoff – Fun Away film 1
    Source: thehoffbrand.com License: All Rights Reserved.

    Fun away is the title of Hoff’s collection for fall/winter 2021. Javier Cortés made a film that introduces the fashion items, Naranjo-Etxeberria provided the graphic design. The titles are shown in caps from Amy Hood’s Lone Pine (Hoodzpah, 2020), a wide slab with horizontal contrast and some sweeping swash alternates. The hairlines were beefed up to prevent them from breaking away. Lone Pine is paired with Hoff’s standard Akzidenz-Grotesk.

    Hoff – Fun Away film 2
    Source: thehoffbrand.com License: All Rights Reserved.
    Hoff – Fun Away film 3
    Source: thehoffbrand.com License: All Rights Reserved.

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    • Lone Pine
    • Akzidenz-Grotesk

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    1 Comment on “Hoff – Fun Away film”

    1. Love this! And want most of the looks in this video.

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