An independent archive of typography.
to participate.
Topics
Formats
Typefaces

7-Eleven rebranding

Contributed by Alex Slobzheninov on Aug 28th, 2021. Artwork published in
circa April 2021
.
    7-Eleven rebranding 1
    Source: www.behance.net License: All Rights Reserved.

    Right Grotesk is the new 7-Eleven brand typeface following their recent redesign by Deutsch LA. From the Behance case presentation:

    There is a 7-Eleven® store at approximately every 10 miles of all Americans, it’s a brand that is part of their everyday lives. At Deutsch Los Angeles, we revised the visual identity for the overarching brand taking into consideration important findings from the strategy, the research over the competition, the category and consumer inputs. The updated design brings a slight revision to the logo for digital spaces, a new primary font and reinforce the importance of the unique 3 colored stripes.

    Taking visual cues from the 7-Eleven history and recognizing the importance of the equity the logo carries, we added a modern twist to enable 7-Eleven’s to continue it’s cultural relevance.

    On the website, Roboto is used as secondary typeface for smaller text.

    7-Eleven rebranding 2
    Deutsch LA. License: All Rights Reserved.
    7-Eleven rebranding 3
    Deutsch LA. License: All Rights Reserved.
    7-Eleven rebranding 4
    Source: www.behance.net License: All Rights Reserved.
    7-Eleven rebranding 5
    Source: www.behance.net License: All Rights Reserved.
    7-Eleven rebranding 6
    Deutsch LA. License: All Rights Reserved.
    7-Eleven rebranding 7
    Source: www.behance.net Deutsch LA. License: All Rights Reserved.

    Typefaces

    • Right Grotesk
    • Roboto

    Formats

    Topics

    Designers/Agencies

    Artwork location

    Post a comment