Restaurante Inito
Contributed by Nathalia Jaramillo on Sep 16th, 2021. Artwork published in
circa December 2020
.
Inito is a tropical Asian rice take out restaurant in Bogotá, Colombia. It changes the way we eat Asian food, with new and fresh flavors, combinations and textures.
The visual identity was built thinking about rice, with typographic compositions that mimic the movement of its grains as they are prepared. This, accompanied by a fresh color palette and short phrases, represent how fun and easy it is to eat rice.
ABC Maxi Round Mono is used throughout the identity in two weights.
