The elusive MS Bold, spotted on the sleeve of one of the many cheesy singles by German Schlager singer and songwriter Martin Mann. MS Bold – no relation to Microsoft (est. 1975) – is a film typeface of unclear origin. The bold sans with rounded corners and stencil-like bridges is shown in catalogs by Lettergraphics (ca. 1968?), London-based typesetting studio Conways (1974), and Typeshop (ca. late 1970s, not yet in 1973).