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Vander & Co.

Contributed by Colm O'Connor on Sep 20th, 2021. Artwork published in .
    Vander & Co. 1
    Source: www.colmoconnor.com Colm O’Connor Studio. License: All Rights Reserved.

    Visual identity for Vander & Co., an FBA approved premium partner for brands selling high-quality goods within the Amazon Global marketplace.

    Positioning themselves in the higher end of the marketplace, Vander & Co. partner with premium brands, before warehousing and distributing their products through Amazon.

    The mid-spaced logotype suggests trust, experience, approachability, and honesty, while also having a sense of energy and drive. The logotype can be paired with the V & Co. icon or alternatively each element can be used on its own. As well as the logotype and icon, we also developed a dynamic range of motifs to be used for document covers and presentation backgrounds. These motifs are based around the idea of maps, distribution routes, and connectivity. Leading on from the curves of the logotype these motifs are constantly evolving, giving a sense of movement and progression.

    Vander & Co. 2
    Source: www.colmoconnor.com Colm O’Connor Studio. License: All Rights Reserved.
    Vander & Co. 3
    Source: www.colmoconnor.com Colm O’Connor Studio. License: All Rights Reserved.
    Vander & Co. 4
    Source: www.colmoconnor.com Colm O’Connor Studio. License: All Rights Reserved.
    Vander & Co. 5
    Source: www.colmoconnor.com Colm O’Connor Studio. License: All Rights Reserved.
    Vander & Co. 6
    Source: www.colmoconnor.com Colm O’Connor Studio. License: All Rights Reserved.

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