Alltag – German for the “everyday” – is an ongoing experimental and multidisciplinary research project about nothing special. Literally. Composed of things, processes, matters of fact, people and environments that are being explored and curated in respect of their link to the supposedly normal. Against this backdrop various artists working in various media have been invited to pick up the notion of the everyday, contributing to an eclectic set of perspectives. The collected results have been worked into a contemporary newsprint publication: 32 pages, 285×400 mm.
For Alltag we aimed for a teasingly wide range of layout possibilities, limiting ourselves only to a fixed (yet modular) grid system and manageable set of typographic parameters. Using Enduro and Impressum (in single, regular styles) allows for typographic differentiation and character while, at the same time, due to their similar visual weight, maintaining a sense of consistency – using them interchangeably (even within the same paragraph) comes close to using a Regular and Italic cut of one font. In addition, we feel the fonts’ understated, legibility-oriented designs fit in with the concept of “the everyday” (with the extra perk of the Egyptienne being rooted in classic newsprint). Typographically we wanted the experimental nature of the project to materialise via layout and not have it compete with an already experimental, idiosyncrasy-heavy font.